Waterless Beauty 101
Did you know that water shortage is likely to be a major concern in the coming years? According to the World Wildlife Fund, two-thirds of the world’s population may face water shortages by 2025. Freshwater, is a precious resource, and is often the first ingredient listed in several products that we use today, beauty products included.
Traditionally, water serves as a cheap base for beauty products due to several reasons. Water is also seen as a benchmark for skin hydration. However, the topical application of water can do the opposite and actually dry out the skin. Water can provide an ideal breeding ground for bacteria and microorganisms. Therefore, these aqua or water-based products most likely require the use of harmful preservatives such as parabens to maintain a stable shelf life. Parabens have been known to cause several negative health outcomes, and if you’re looking to avoid them when it comes to your skincare, waterless beauty is the way to go!
What does waterless beauty mean?
Waterless, water-free, or anhydrous beauty refers to beauty products that are free from water. Instead of water, these products use oils and botanical ingredients to nourish and hydrate the skin. This is beneficial for the skin as it provides more effective and potent products. Water serves as a cheap filler that can dilute the actual active ingredients in the product, making them less effective.
Going waterless may seem like a chore at first, but you’ll be happy to know that it has several benefits. When you choose waterless beauty, not only are you providing your skin with nourishing and highly effective products, but you are also reducing exposure to toxins and consciously participating in sustainability and water conservation efforts. That is a major win-win in our books.
As a natural skincare company, we aim to produce products that keep the skin clean and free of issues. But to help our clients understand this, we need to redefine what it means to have “clean skin.” There is a difference between clean skin and overly stripped skin. We tend to associate that “tight” feeling post-cleansing achieved through detergent-based cleansers and body washes with cleanliness and effective dirt removal. But in reality, this tight feeling indicates that we are leaving our skin over stripped and dry by removing the important natural moisture barrier and stripping the skin of its natural oils and microbiome. This is bad because it encourages dryness, irritation, and enhances the chances of skin problems.
How to choose and use waterless beauty?
When looking to reduce water usage in beauty routines, here are some simple tips you can follow to get started.
1. Read the ingredients on product labels before purchasing them. Avoid products with ‘aqua’ in the first few ingredients and choose oil-based products instead.
2. Opt for dry, powder, and solid formulations over liquid ones, such as our Afiya Beauty Detox Clay Mask, these prompt you to add small amounts of water and therefore do not contain preservatives or excessive amounts of water.
3. Start recognizing harmful ingredients. EWG.org is a great resource to use when learning about ingredients in beauty products. Sodium Lauryl Sulfate (SLS) and Parabens are known as neurotoxins and endocrine disruptors and are wildly available in everyday beauty products. These ingredients are said to be making people susceptible to a host of negative health outcomes, and as a result, should be avoided.
If you’d like to switch to clean and natural beauty products, reach out to Afiya Beauty. All of our products are water-free formulations and are created to avoid the use of preservatives, something widely debated in the clean beauty world. We also believe in using effective and nourishing oils, butters, clays, waxes, and essential oils to nourish and hydrate the skin instead of using water. As a brand, we are continually seeking out ways to be more sustainable, reduce our water consumption, and the use of plastic as well.
To learn more about our natural and organic skincare products at our online store, feel free to email us at firstname.lastname@example.org. You can even drop us a message through our contact form by clicking here. If you’d like to have a look at all of our products, click here to head to our online store.